
ABOUT US
Welcome to PUREGLAM Beauty, a premium Korean beauty salon located at 267 Collins Street, Melbourne CBD, right next to Tiffany & Co.At PUREGLAM Beauty, we specialize in enhancing your natural beauty with eyelash extensions and facial skincare treatments. Our team consists of highly trained Korean beauty technicians who are passionate about delivering top-quality services with precision and care. We take pride in using the latest techniques and premium products to enhance your natural beauty in a relaxing and luxurious setting.
Experience the best in Korean beauty and let us help you look and feel your best.

OUR STORY
PUREGLAM Beauty started from humble beginnings—a shared space with a simple beauty bed and a small trolley of equipment. Within a few months, we expanded into a small studio, and now we proudly welcome you to our full-service beauty salon in the heart of Melbourne CBD.Our success is built on our commitment to high service standards, master techniques, and continuous innovation. We always strive to learn and develop new techniques to provide the best beauty experience for our clients. Thank you for being part of our journey—we look forward to making you feel beautiful!
FOR YOUR EYELASH
At PUREGLAM Beauty, we are proud to be one of the first businesses to introduce the Anime Lash and Hybrid Lash trends to Melbourne. We have also led the way in bringing the best LED lash extension techniques to Victoria, ensuring a safer, longer-lasting, and more comfortable lash experience.Our team is committed to continuous learning and skill improvement, always staying up to date with the latest techniques and trends in eyelash extensions. We strive to provide the best results for our clients, enhancing their beauty with precision and care.
Experience the difference with our expertly crafted lash extensions—designed just for you!


FOR YOU FACE
At PUREGLAM Beauty, we believe that healthy, glowing skin starts with the best care. That’s why we use premium Korean-made skincare products made with natural ingredients to nourish and protect your skin.We also use the latest innovative machines imported from Korea to deliver advanced skincare treatments. Our services include blackhead removal, deep moisturizing, soothing care for sensitive and acne-prone skin, pore tightening, anti-aging treatments, and non-invasive contour lifting.
Let our expert team help you achieve smooth, radiant skin with the best in Korean beauty technology.
PARTNER WITH FRESHA
PUREGLAM Beauty is proud to be a Fresha Partner, making it easy for you to book our services online. Fresha is one of the top 10 online booking platforms for beauty and wellness businesses in Australia, trusted by clients for its convenience and reliability.We are honored to have received the Highly Recommended Award in 2023 and 2025, recognizing our commitment to excellence in beauty services.
All reviews


Thu, 27 Feb 2025 at 8:41 pm%>

Always love the experience.
T
Kathleen Marie

Mon, 24 Feb 2025 at 6:51 pm%>

Excellent service and products
M
Kyle

Fri, 7 Feb 2025 at 6:02 pm%>

Very relaxing and enjoyable. I did a facial & lash refill deal.
L
Joan

Tue, 21 Jan 2025 at 10:17 pm%>

So good!
H
Yomilia

Tue, 14 Jan 2025 at 6:07 pm%>

love this place! great service, long-lasting lashes and a comfortable experience
W
Maria

Mon, 23 Dec 2024 at 2:56 pm%>

really great! perfect lashes
L
Chardae

Mon, 9 Dec 2024 at 6:00 pm%>

Pleasant and professional, highly rated
L
Joan

Thu, 7 Nov 2024 at 12:03 am%>

Amazing & innovative with their lashes. I’ve never done LED lashes and it was so cool to see and super fast. Highly recommend and such lovely staff!
S
Talita

Sat, 2 Nov 2024 at 2:54 pm%>

Jennie did a wonderful job at my lash lift! The experience was very relaxing and professional. I will definitely come back for my next touch up!
V
Kristy

Fri, 18 Oct 2024 at 1:15 pm%>

I love this shop 😍 Thanks for make my eyelashes gorgeous
K
Hailee

Thu, 26 Sept 2024 at 1:06 am%>

Jenny was really great and her technique is great. My lash is pretty weak. She did really good treatment and I’m so happy with that ❤️ She is super kind and sweet as well.
s
bomi

Sat, 7 Sept 2024 at 10:05 am%>

first time having my lashes without it getting irritated or sore. the staff is accommodating and the location is near my place which is just in the city. i can't wait to go back! ❤️ they also offer other services too!!
A
Kylie Marie

Thu, 5 Sept 2024 at 10:18 pm%>

Always a good experience!
C
Keziah

Thu, 15 Aug 2024 at 12:35 am%>

HIGHLY RECOMMEND!!! Been back to this place for my lash extensions with Carolyn for almost a year already☺️ Best service also the technicians are friendly.❤️
S
Lyta

Thu, 8 Aug 2024 at 2:15 pm%>

Once again fantastic service, very happy with my lashes :))
G
Olga

Fri, 2 Aug 2024 at 3:44 pm%>

Relaxing as always. Very happy with the results!
I
Midori

Fri, 2 Aug 2024 at 1:21 am%>

Loved the customer service
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Mackline

Sat, 27 July 2024 at 7:51 pm%>

Carolyn was so sweet and really good! I will definitely book her again 🥰
M
Eleanor

Thu, 11 July 2024 at 12:52 pm%>

Jennie was really efficient and made the experience great!
C
Keziah

Sat, 6 July 2024 at 5:53 pm%>

I had my first facial and lash lift with Carolyn. It was such a relaxing experience, I think I fell asleep for most of the session 😆. We even discussed through the products I currently use for my skincare and she gave helpful advices on what works well or not for my skin. I had tightening and hydrodermabrasion done, and I could already see a difference just from this first treatment. Would definitely recommend their services ♥️ Thank you for such a wonderful experience!
R
Joyce

Sat, 6 July 2024 at 5:48 pm%>

i love jennie
h
natalie

Thu, 27 June 2024 at 3:48 pm%>

The staff were lovely and helpful, and it was very relaxing. My lashes turned out beautiful and I would definitely come back!
G
Erin

Mon, 24 June 2024 at 6:01 pm%>

Again , outstanding service . The quality and care of Pureglam’s lash technicians can’t be beat . You’re missing out if you don’t come here for all your beauty needs 🤷🏻♀️🤞🏻
D
Issy

Sat, 8 June 2024 at 5:36 pm%>

It was great experience with Jenny, she is very thorough and gentle applications 👍👍
K
Natalia

Fri, 7 June 2024 at 5:08 pm%>

My lashes look unbelievable !! It’s been a few months since I visited Pureglam (I like to try out lots of different salons) and I am so glad I came back here . The quality of service and care they provide is unbeatable . So relaxing I almost fell asleep 😅😅 I recommend this salon to anyone who wants lash extensions , no matter what style you prefer 💚💚
D
Issy

Thu, 30 May 2024 at 2:04 pm%>

Always to perfection. Thanks Pureglam
Q
Melanie